Why making friends as an adult feels hard

It’s not a personal failure. It’s structural. Adult life removes the default repetition (school, uni, shared routines) and replaces it with one-off social moments.

It’s not you — it’s the structure

As an adult, you can meet plenty of people — at work, at events, through friends. The hard part is seeing the same people again and again.

Friendship tends to form after repeated low-pressure contact. Not from one amazing night out.

Why one-off social events don’t stick

Events optimise for novelty: new faces, new conversations, new settings. That can be fun, but it rarely creates continuity.

The missing ingredient is repetition. Familiarity makes connection feel safe. Safe is where friendship grows.
Why The Week Club is designed around repetition

The Week Club matches you into a small group that meets weekly for six weeks. Same people, same time. Simple meetups.

The goal isn’t the activity. It’s the fact that you keep showing up — long enough for something real to form.

See how it works