Why The Week Club works
The Week Club is built around a simple idea: friendships form through repeated, low-pressure time with the same people. Below is the research that supports the design.
Most adult social options optimise for novelty: new faces, new rooms, new conversations. That can be fun — but it’s the opposite of what friendships need. The Week Club optimises for familiarity (same people, weekly, for six weeks).
Repetition Proximity Time investment Low pressureResearch on friendship formation suggests that closeness tends to require meaningful time and repeated interaction. The Week Club intentionally creates that “time budget” through weekly structure.
This is why “one-off socials” often feel pleasant but don’t stick. They don’t create enough repeated time with the same people.
The “mere exposure effect” is the basic idea that repeated exposure tends to increase positive feelings. The Week Club’s “same group, weekly” design leans into this.
When it’s easy to see each other again, relationships grow. When it’s hard, they fade — even if you like each other. That’s why The Week Club matches by location and chooses simple local activities.
People often assume “I’m the only one struggling.” They’re not. UK national statistics track loneliness and related wellbeing indicators over time.
If you’re ready to commit weekly for six weeks, Founding Members is the simplest way to start. If you’re not ready yet, register your interest and we’ll keep you updated.